You run out to the mailbox and there you find a postcard from your mechanic with your name and vehicle make and model saying that it’s time for an oil change. How did they do that? You may be thinking the answer is magic, but actually, it was done with something called variable data printing … The Power of Variable Data Printing
Welcome to the bleeding edge in cost-effective mail and package printing. No, literally. This innovative new service offering through Delzer now allows for inkjet printing capabilities for mail and small packages that otherwise would involve a third party to accomplish, including printing items like envelopes with bleeds. This means a number of things. For us, it means … Delivering Bleeding-edge Solutions to Mail and Small-format Packaging
What type of direct mailer should you use for your next campaign? That depends on a number of factors, such as design and messaging needs, postage rates, and USPS limitations. In this post, we’ll review the pros and cons of three common direct mail types to help you make an informed decision in your future … Which Direct Mailer is Right for You?
It’s no newsflash that the 2020 holiday season is set against a dramatically different backdrop than years past. The pandemic has changed “business as usual” in so many ways, including purchasing behavior and supply chain strategy. While you can continue to handle your own warehousing and fulfillment needs – after all, Santa does it year after … Elves of the Shelves: Is Outsourcing Your Warehousing + Fulfillment Magic Right For You?
Direct Mail Marketing Benefits Direct Mail Marketing, Defined. If you live anywhere with a physical address, we’re 99.99% sure you’re already familiar with direct mail marketing. But if you do indeed live under a rock, this is a common marketing technique that physically delivers promotional materials to prospects’ mailboxes. Postcards, flyers, and catalogs, for instance, … Direct Mail Marketing Benefits
[su_frame][/su_frame] The Print-Centric Designer Designers who specialize in traditional, tangible marketing materials have numerous details to consider when setting up their artwork for print distribution – but for the sake of keeping your attention, we’re only going to focus on two that specifically relate to this post. That’s right, just slowly move your mouse away … Common Mailpiece Dimensions
Here’s a scenario: You’re planning a campaign for an upcoming event. You want to hit as many people with your message as possible, for the best price, within a realistic timeframe. You intend to use a number of different print pieces like postcards, invitations, and maybe even a custom, die-cut and folded piece to really … Mail Classifications Made Simple
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage … Keep Your Direct Mail Out of the Trash: 6 Tips for a Successful Campaign
USPS Rates are Changing Long, long ago, in 2016… the United States Postal Service (USPS) filed a request for price changes that would affect mailing and shipping rates. If approved, those new prices would go into effect following the end of the 2016 holiday mailing season. Since then, the tried-and-true holidays those of us in … What USPS Rate Changes Mean For Your Business (Infographic Included)