Did you know that 62 to 90 percent of consumers’ product assessment is based on color alone? Alas, if only profitability and success were as simple as slapping a color or two on something and sitting back, waiting for your sales to skyrocket. There is a lot behind color psychology. The way you present it, … Color Psychology in Print Marketing
Print works from a color model that uses different percentages of Cyan (C), Magenta (M), Yellow (Y), and Black (K) to achieve its appearance. You’re familiar with the straightforward, visual results of printing in black + white versus printing in color. But did you know that there are two different types of black that can … Standard Black Vs. Rich Black in Commercial Print
An online storefront is a great way to enhance the production flow of printing, storing, and shipping services, like Print On Demand, for your team and customers. Advantages of an Online Storefront Learn what makes an online storefront such a sought after service. Learn More Tour an Online Storefront A Delzer Prototype We value our … Tour an Online Storefront
What is an Online Storefront? An online storefront is a hosted site tailored to your brand that provides a portal to order, print, and ship materials to enhance the flow of Print On Demand (POD) items – think business cards or technical documents – as well as non-print materials, like promotional items and downloadable flip-books. Online … Advantages of an Online Storefront
What is Print On Demand? The business world is fast-paced and constantly evolving. Whether you’re in the healthcare, manufacturing, finance, education, or service industry, having print materials that are available, up-to-date, and personalized will impact your business. Print On Demand (POD) is a service that works hand-in-hand with our print and fulfillment departments, allowing customers … Advantages of Print on Demand
11 Popular Folding Techniques in Commercial Print Print folding techniques used in materials such as brochures do a number of things with their audience: Grab Attention Engage in Content Lead in Sequenced Order By allowing designers to physically segment content into sections, viewers can quickly understand the conveyed message in the intended order. Here are … 11 Popular Folding Techniques (infographic)
Delzer’s Stained Glass, Explained. State of the Art Delzer’s shop and office has a reputation for an impeccable level of order and cleanliness. Work areas are tidy, equipment is diligently maintained and walkways are spotless. And, while our office has undergone a full remodel since Delzer expanded operations over the course of its 70-year-long commitment … Delzer’s Stained Glass, Explained.
Happy Earth Day! In keeping with the global recognition of environmental protection and awareness, we focus on Delzer’s print sustainability efforts on Earth Day – along with the other 364 days of the year. As a society, we’ve been conditioned over the last decade or so to believe that anything that uses trees as it’s … Happy Earth Day, 2019!
While we haven’t quite figured out how to clone ourselves – aside from that of the 2-D variety – we have mastered the art of creating giant cookies using our new wide format equipment. Although, maybe don’t eat them… Creating Giant Girl Scout Cookies – Explained in 60 Seconds The Process PRINT. The file is set to … Creating Giant Girl Scout Cookies
We’ve all seen it: those memos around offices; that small, italicized note below an email signature; the casual mention from a coworker – all reminding those in their midst how keeping business paperless is the “green” thing to do. While these are often well-meaning efforts to make an eco-friendly impact, we’re here to set the … Why Digital May Not Truly Be Helping You Go Green