You may have heard this nugget of marketing wisdom before: Your brand isn’t what you say it is–at the end of the day, it’s what your audience says it is. Very true. But that doesn’t mean businesses can’t give their audiences a nudge in the right direction with color. Marketing teams far and wide work … Your Brand Color Matters
WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had … CMYK, Pantone, RGB and Hex Color Models
Digital Vs. Offset Printing: Which is Right for Your Business? In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power, … Digital Vs. Offset Printing
Roses are red, violets are blue, where does Valentine’s Day rank in greeting card sales? Why, number two. Christmas certainly takes the yule log in greeting card sales with an estimated 1.5 billion cards shared between families, friends, and businesses. Valentine’s Day takes second place in print popularity, though. Roughly 143 million cards are sent … What’s Love Got To Do With Print?
USPS Rates are Changing Long, long ago, in 2016… the United States Postal Service (USPS) filed a request for price changes that would affect mailing and shipping rates. If approved, those new prices would go into effect following the end of the 2016 holiday mailing season. Since then, the tried-and-true holidays those of us in … What USPS Rate Changes Mean For Your Business (Infographic Included)